Checkmate

Today, I have chess on my mind. You know, knight takes rook, checkmate, etc. I heard once that great chess players think 8 moves in advance.

On recent trips to New York and New Jersey, I've come to realize something. A lot of pharma brand teams out there rotate their players in and out. They bring them in from the field force for a 3-, 6-, or 12-month rotation, then they send them back out to the field (or they move on to another department altogether). It's good all-around marketing training. But with such motion and constant flux, it’s hard for brand teams to consistently think—let alone plan—8 moves in advance. Add to that the unpredictable nature of an approval process. Or suddenly some surprise DDMAC comments force a strategic marketing retreat. Or worse—inertia.

I truly believe there is a solution to the gap between short- and long-term strategies—insight and foresight. At RMI, we believe an integrated approach, across media, combined with a data-driven backbone, brings both experienced insight and incredible foresight to the table, like a master chess player. We think far ahead, and we share our insight with you along the way. It’s like predicting weather, but guaranteeing sunshine. 100%. Yes, even 8 moves in advance.

Our powerful message map tool is an entry point that gets us onto the playing field. Our dashboards, monthly metrics reporting, and insight from extensive pharma experience help guide your moves with knowledgeable strategy. We can help you better utilize your data. Help you hit targets.

Want to see how we do it in three moves?
1. Call us.
2. Share your challenge.
3. We’ll solve it.

Checkmate.