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Friday, December 11, 2009

Top 10 Trends for 2010 – One Perspective

At the recent Eye for Pharma conference in Philadelphia, a senior product manager from UCB talked about the top 10 trends for 2010:

  1. Social media becoming more mainstream

  2. Pervasive use of technology in solving market challenges

  3. Shift from “wait and see” to “try and learn” mentality (see my previous post on this topic)

  4. Patients and HCPs using online tools and resources

  5. Data becoming the underpinning of pharma marketing programs

  6. Shift toward multi-disciplinary solutions

  7. Growth of branded mobile health applications

  8. Technology empowering sales reps

  9. Value beyond the pill – selling solutions, not just products

  10. FDA interest in online tactics

From where I stand, these are definitely some of the most predominant trends in pharma. But are they the top 10? What do you think of this list? Is it in line with what you’re experiencing? Click on the Comments link below to weigh in.

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