Try and Learn

I’ve always believed in the power of experience to teach us some of life’s most valuable lessons, which is one reason I was particularly pleased to hear Brian O’Donnell of Klick Pharma mention this trend in his keynote address at the recent Eye for Pharma conference in Philadelphia. O’Donnell said that pharma companies are moving from a “wait and see” attitude regarding social and mobile media to a “try and learn” attitude.

While I am encouraged by this shift, I also believe there is a caution to this strategy—make sure you can measure what you try so the learning is meaningful and actionable. This means making an investment.

At RMI, we’ve made an investment in measurement and learning by hiring a new Director of Market Insights, Scott Clair. A former associate research scientist at Yale, Scott has almost 20 years of experience in statistical data analysis and behavioral research. We’re excited for Scott to lead our data analytics team in making sure all the programs we implement are accurately analyzed and provide results that drive action.

Let the learning begin!