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Tuesday, March 24, 2009

The Role of Online Communities

At last fall's Eye for Pharma eCommunications and Online Marketing Summit, the Director of Electronic Communications for a major pharma company talked about navigating the brave new world of online communities. Before and since hearing that presentation, I've been thinking a lot about "social marketing" and its role or place in what we do as pharma marketers.

Today, 5 of the top 10 websites are social sites: YouTube, MySpace, Wikipedia, Facebook, and Blogger. Next year that number is expected to rise to 7 out of 10. This is clearly a trend not to be ignored. Many people -- including your sales and marketing targets -- are spending valuable time on these types of sites, engaging with their peers and seeking information.

So how can we develop online communities that are meaningful for physicians -- or pharmacists, PBMs, or payers -- in a way that provides real value, while also sharing our key messages? I'm interested in your thoughts on this subject. Post a comment here or e-mail me at awestmeyer@rmarketing.com.
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