Thank You

Thanks for visiting my blog. As a pharmaceutical marketing specialist, I meet more than 300 pharma executives and brand directors each year. Hearing their concerns, challenges, and interests gives me a great perspective on the market and where it's going.

Bookmark this site to keep tabs on what I'm learning from your competitors (no names, I promise!) and your target audience.

Friday, March 6, 2009

REZULTZ

The license plates on my car speak directly to my passion for measurable results. I love being right -- who doesn't? -- and there is simply no better way to make the right decision than by relying on data to show you the way. I'm amazed at how many of the 20 different pharma executives I've talked to in the last month have been managing their businesses with old and aging data. It's like driving a car by looking in the rearview mirror.

Data, when delivered in a timely and actionable way, can help you make the right decision. This week, I invite you to tell me your biggest promotional data challenge. Send me a quick e-mail at awestmeyer@rmarketing.com. I'm compiling information for a strategic brief on the work we're doing to create real-time promotional response data, and I'd love to learn if we can help address  your challenge.

I gotta run -- the open road is calling!
Posted by at

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)