New Year, New Relationship

I am excited about 2009, and especially a new relationship with a brand of our current client, Bristol-Myers Squibb. RMI was selected as the Professional Relationship Marketing Agency of Record. This opportunity is new for us, but it is also new in my experience with AOR arrangements. I am impressed with BMS' long-term commitment to professional relationship marketing. With changing health care regulations, elimination of physician promotional items, and reduction in many personal detailing sales forces, I am hearing more and more about the importance of developing long-term relationships through non-personal communications. I am excited about this opportunity and the other new projects we are moving forward with in 2009!