Hurry Up and Wait

I'll bet some of you knew I was talking about the FDA just by reading the headline, didn't you? Like you, we've seen a slowdown in FDA responsiveness and several of our clients await PDUFA letters. As we work to accommodate ever-changing deadlines, we've discovered that our processes are designed to be uniquely responsive. The same production expertise that enables us to develop and implement one-to-one communications also enables us to turn projects around quickly. This hasn't been part of our overall value message, but once the situation demanded it, we discovered that many of our competitors couldn't deliver like we could. I thought it was interesting that we discovered our ability for speed during a time when brands are kept waiting. Maybe my natural aversion to waiting has rubbed off on the company!