Thank You

Thanks for visiting my blog. As a pharmaceutical marketing specialist, I meet more than 300 pharma executives and brand directors each year. Hearing their concerns, challenges, and interests gives me a great perspective on the market and where it's going.

Bookmark this site to keep tabs on what I'm learning from your competitors (no names, I promise!) and your target audience.

Friday, November 21, 2008

The Science of Uncommon Connections

At Relationship Marketing, we've developed an innovative business strategy designed to identify and cultivate your most opportunistic health care customers by making your brand relevant and compelling to the individuals who matter most. We call it Synapse and, quite frankly, it's very cool. I think you'd be impressed by what our evidence-based approach could do for your marketing efforts.

Synapse leverages intelligence to establish strategies that are aligned with your brand goals and positioned for maximum effectiveness. It employs scientifically proven techniques to structure programs and efficiently integrate all the components in a customized campaign. It also provides in-depth analytics to show you what's working and what's not via real-time tracking and reporting, then uses this information to drive any necessary adjustments. With Synapse, we deliver customized messages through multiple channels -- e-mail, websites, direct mail, telesampling, and more -- that match customer behaviors and preferences to build deeper relationships. 

It's the Science of Uncommon Connections. And it works.

If you'd like to learn more about Synapse, just let me know. I'd be happy to talk with you.

No comments: