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Thanks for visiting my blog. As a pharmaceutical marketing specialist, I meet more than 300 pharma executives and brand directors each year. Hearing their concerns, challenges, and interests gives me a great perspective on the market and where it's going.

Bookmark this site to keep tabs on what I'm learning from your competitors (no names, I promise!) and your target audience.

Wednesday, November 19, 2008

Important Event for Pharma Marketers

With the new Obama administration backed by a Democratic majority in the House and Senate, health care cost reform will be at the forefront of our country's public agenda. What does this mean for you and your brands? Join me and my colleagues for:

Cost Reform & Transparency in the Pharmaceutical Industry: Positioning to Win in a Game of Changing Players

December 9, 2008
12:00 p.m. - 1:00 p.m. Central Standard Time
Drake University School of Pharmacy, Des Moines, Iowa
Streamed Live Online

The seminar will be presented by Cliff Gold, former CEO of one of the Top 100 Managed Care Networks in the United States. Mr. Gold has more than 30 years of experience in managed care leadership and will share real-world tactics brand directors can employ today to build an effective platform for growth in the coming years.

To learn more and to register, go to www.RMIeventRSVP.com.
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