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Thanks for visiting my blog. As a pharmaceutical marketing specialist, I meet more than 300 pharma executives and brand directors each year. Hearing their concerns, challenges, and interests gives me a great perspective on the market and where it's going.

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Thursday, October 23, 2008

Good to Great

Most organizations are compelled to take a hard look at how efficient they are, given the current economic downturn. How do we optimize? Is it time to trim our head count? Or worse yet, I've been told I have to eliminate four people from my team. Often choices are made for us and we just have to make the best of the situation. Drilling down, we may ask ourselves if non-personal promotion can compensate for fewer feet on the street. 

While these issues are heavy, remind yourself to look for the opportunities. If you haven't read the book Good to Great by Jim Collins, I suggest you grab it during your next trip to Barnes & Noble. Collins tells us that good is the enemy of great. Many companies fall into the habit of being good enough. We convince ourselves that time or budget limitations force us to settle. I challenge you to be the one who always digs a little deeper and tries a bit harder to achieve a lot more.

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