Multi-Disciplinary Teams

As the business of delivering healthcare moves toward a more multi-disciplinary team approach, I’ve spoken with an increasing number of pharma executives who are interested in multi-partner integration, particularly as it relates to their non-personal programming. While this is a service RMI has offered for several years, it seems brand managers are looking to outsource this more now than ever before.One area of particular interest is our ability to consolidate data to tell a cohesive story and build synchronized campaigns across multiple channels. We are currently managing data for four other partners and coordinating the message strategy across all of these players for a new launch brand. It’s been great to work together with these other experts, and I’m amazed at how much we’re learning as we go. As big pharma tries to build more efficiency, it’s inspiring to see the innovative way our competitors have become our partners.