Lazy Days of Summer

Is it me, or has summer heated up faster than any other year? It seems like the first half of 2009 was slower than usual—most likely the victim of a poor economy. Now that the dog days of summer are upon us, I’ve had more conversations with brands gearing up for a successful fall and 2010. I think everyone is looking forward to a recovering economy.

One comment that has come up a lot lately is the need for effective planning and leveraging data. Everyone has plenty of data, but making sense of it and using it to drive messages and marketing programs is sometimes not easy. As we move into the latter half of 2009, we’re looking to work alongside great companies like IMS, Wolters Kluwer, Health Market Science (HMS), and SDI to continue bringing unparalleled data insight to our clients and their programs. And, like you, we’re looking forward to the economy heating up like this summer weather!